Health Insurance Ads Range From Weighty To Whimsical

The federal health care law is taking on unique personalities in states that have opted to run their own health insurance marketplaces. Some states are cracking wise in ads about the exchanges, where people will be able to shop for insurance starting in October. Others are rolling out catchy jingles. Some are all business. Stephanie O’Neill of NPR member station KPCC in Southern California filed this story about the various approaches for NPR’s program All Things Considered on Tuesday.

http://www.npr.org/v2/?i=219719540&m=221123922&t=audio

This story is part of a reporting partnership that includes Southern California Public Radio, NPR and Kaiser Health News.

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<h1>Health Insurance Ads Range From Weighty To Whimsical</h1>
<div>	<span class="byline">Stephanie O'Neill, KPCC</span>
		<time class="posted-on" datetime="2013-09-11T14:42:26-04:00">
			September 11, 2013		</time>
		</div>
<p>The federal health care law is taking on unique personalities in states that have opted to run their own health insurance marketplaces. Some states are cracking wise in ads about the exchanges, where people will be able to shop for insurance starting in October. Others are rolling out catchy jingles. Some are all business. Stephanie O’Neill of NPR member station KPCC in Southern California  <a href="http://www.npr.org/blogs/health/2013/09/06/219719540/health-insurance-ads-range-from-weighty-to-whimsical">filed this story</a> about the various approaches for NPR’s program All Things Considered on Tuesday.</p><p><a href="http://www.npr.org/v2/?i=219719540&m=221123922&t=audio">http://www.npr.org/v2/?i=219719540&m=221123922&t=audio</a></p><p><em>This story is part of a reporting partnership that includes <a href="http://www.scpr.org/">Southern California Public Radio</a>, <a href="www.npr.org">NPR</a> and Kaiser Health News.</em></p><p> </p><ul><li><a href="https://kffhealthnews.org/news/health-insurance-ads-range-from-weighty-to-whimsical/?share=x">				Click to share on X (Opens in new window)				X			</a></li><li><a href="https://kffhealthnews.org/news/health-insurance-ads-range-from-weighty-to-whimsical/?share=facebook">				Click to share on Facebook (Opens in new window)				Facebook			</a></li><li><a href="https://kffhealthnews.org/news/health-insurance-ads-range-from-weighty-to-whimsical/?share=linkedin">				Click to share on LinkedIn (Opens in new window)				LinkedIn			</a></li><li><a href="mailto:?subject=%5BShared%20Post%5D%20Health%20Insurance%20Ads%20Range%20From%20Weighty%20To%20Whimsical&body=https%3A%2F%2Fkffhealthnews.org%2Fnews%2Fhealth-insurance-ads-range-from-weighty-to-whimsical%2F&share=email">				Click to email a link to a friend (Opens in new window)				Email			</a></li><li><a href="https://kffhealthnews.org/news/health-insurance-ads-range-from-weighty-to-whimsical/#print?share=print">				Click to print (Opens in new window)				Print			</a></li><li>				<a href="https://kffhealthnews.org/news/health-insurance-ads-range-from-weighty-to-whimsical/view/republish/">					Republish This Story				</a>			</li></ul><em><a href="https://kffhealthnews.org/about-us">KFF Health News</a> is a national newsroom that produces in-depth journalism about health issues and is one of the core operating programs at KFF—an independent source of health policy research, polling, and journalism. Learn more about <a href="https://www.kff.org/about-us">KFF</a>.</em><p><a href="https://kffhealthnews.org/morning-briefing/">Subscribe</a> to KFF Health News' free Morning Briefing.</p><p>This <a target="_blank" href="https://kffhealthnews.org/news/health-insurance-ads-range-from-weighty-to-whimsical/">article</a> first appeared on <a target="_blank" href="https://kffhealthnews.org">KFF Health News</a> and is republished here under a Creative Commons license.<img src="https://kffhealthnews.org/wp-content/uploads/sites/2/2023/04/kffhealthnews-icon.png?w=150" style="width:1em;height:1em;margin-left:10px;"><img id="republication-tracker-tool-source" src="https://kffhealthnews.org/?republication-pixel=true&post=6237&amp;ga4=G-J74WWTKFM0" style="width:1px;height:1px;"></p>

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