NBA Joins UNICEF To Support ‘Unite for Children, Unite Against AIDS’ Campaign
UNICEF and the National Basketball Association's NBA Cares community outreach initiative on Wednesday announced a partnership to support the "Unite for Children, Unite Against AIDS" campaign, which aims to increase funding and support for children affected by HIV/AIDS worldwide, Japan's Kyodo News reports (Weston, Kyodo News, 5/31). The campaign -- which is a partnership between UNICEF, UNAIDS and other organizations and agencies -- aims to reduce the incidence of mother-to-child HIV transmission, curb the spread of the virus among young people and provide protection as well as emotional and financial support to children who have lost parents to AIDS-related causes (Kaiser Daily HIV/AIDS Report, 11/10/05). Under the partnership, NBA Cares and the U.S. Fund for UNICEF have produced 30-second public service announcements that will air in 215 countries in five languages. The PSAs feature 10 players from the NBA and the WNBA talking about statistics on the impact of HIV/AIDS among children worldwide (UNCEF release, 5/31). The PSAs will air during international broadcasts of the NBA finals this month. "Partnering with the NBA Cares can help us make the world understand that AIDS is not just affecting adults, but it is also having a devastating impact on children," Ann Veneman, UNICEF executive director, said (U.N. News Service, 5/31). The PSAs could potentially reach 750 million viewers (Kyodo News, 5/31).
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