Advertising Focuses On Public Option
"Judging from the advocacy ads released in the past week, there's nothing else to the health care debate but the public insurance option," according to Politico. "With the debate now stalled on Capitol Hill, the three mainstays in the health care ad wars - Health Care for America Now, MoveOn.org and Conservatives for Patients' Rights - are pressing their cases back in the states ... [while] the details of the public option - if one comes about at all - have yet to be worked out."
Among other key characteristics, Politico examines the advertising messages of Health Care for America Now, MoveOn.org and Conservatives for Patients' Rights (Brown, 6/23).
