New Health Law Pitch To Young Adults: Coffee Shop Fliers, College Outreach
The same share of young people are seeking health insurance coverage through the health law as last year, worrying some officials. Elsewhere, Latino and African-American families find cultural and economic barriers to getting coverage.
Politico:
Obamacare Advocates Refine Their Pitch To Millennials
Gone are the splashy tweets about health coverage from Katy Perry and the “brosurance” ads featuring guys doing keg stands. Fliers in coffee shops and bars are in, as are partnerships with community colleges and job training centers. Millennials are still a critical demographic for Obamacare, but young adults are being wooed very differently in Year Two of enrollment. They showed last year that they’re not slackers when it comes to the health care law — disproving fears that they’d feel too invincible to want insurance — so the approach now is quieter, better targeted, more local, according to advocates. And the data so far suggest it’s on track, they say. (Villacorta, 1/28)
CQ Healthbeat:
Health Law Not Attracting More Young Adults, Figures Show
The share of young adults signing up health law coverage is about the same as last year, a sobering development for insurers seeking younger, healthier people to add to their risk pools. Individuals who are 18 to 34 years old comprise 26 percent of the newly-insured population, compared to 25 percent enrolled through Feb. 1, 2014, according to data the Department of Health and Human Services released Tuesday. (Adams, 1/26)
North Carolina Health News:
Latinos Face Significant Barriers To Signing Up For Health Insurance
Many Latinos find themselves caught between immigration policies and health-insurance rules that make it difficult to sign up for coverage available through the Affordable Care Act before the Feb. 15 deadline. (Hoban, 1/28)
Stateline:
Many African-Americans Fall Into Health 'Coverage Gap'
Thanks to the Affordable Care Act, the percentage of people of color who do not have health insurance is projected to fall dramatically by 2016, greatly narrowing the historic disparities in coverage between whites and nonwhites. But one minority group is likely to benefit less than others: African-Americans. (Wiltz, 1/27)
