El doloroso costado positivo del marketing médico
Una paciente con cáncer de seno terminal asegura que los comerciales solo promueven curas milagrosas y pacientes felices. La realidad es distinta, asegura.
The Painful Side Of Positive Health Care Marketing
Advertising for hospitals, unlike pharmaceutical companies, doesn’t have to be backed up by data or facts. Cheerful messages of hope can feel like a slap in the face to a dying patient.
Tending To Patients As Her New Home Burns
ICU nurse Julayne Smithson had only a few minutes to grab some things from her recently purchased home a block from the Santa Rosa hospital. Then she rushed back to help evacuate patients and has scarcely stopped working since.
Giving Birth Is Hard Enough. Try It In The Middle Of A Wildfire.
Moms-to-be in labor had to be evacuated from Santa Rosa hospitals in the midst of the California wildfires.
New Law Challenges ‘Evils’ Of Pharma Profits, California Governor Claims
Gov. Jerry Brown signed the measure, which takes effect next year and will require drug companies to publicly justify big price increases.
Patients, Health Insurers Challenge Iowa’s Privatized Medicaid
Complaints are rising against for-profit insurance companies that manage Medicaid for about 600,000 Iowans. The privatization of Medicaid is a national trend affecting more than half of the 74 million Americans who get their health care through the state-federal program.
Eyes Fixed On California As Governor Ponders Inking Drug Price Transparency Bill
“If it gets signed by this governor, it’s going to send shock waves throughout the country,” one legislator says. Pharma has spent $16.8 million lobbying against this bill and other drug laws in California.
A Tale Of Two States: California, Texas And The Latest ACA Repeal Bid
In the GOP’s attempt to repeal the Affordable Care Act, California would lose a lot of federal funding. Texas would gain a lot in the short term, but experts worry Texas would not use the money well.
Uncertainty Over Health Care’s Future Hobbles Entrepreneurs
The Affordable Care Act gave some Americans the chance to strike out on their own in new business ventures because they didn’t have to worry about keeping a job just for health insurance. But the repeal-and-replace efforts reignited this week create uncertainty about whether they can count on that insurance option in the future.
South Texas Fights Tuberculosis One Blood Test At A Time
A Medicaid-funded effort in San Antonio seeks to test vulnerable populations for latent TB infections.
‘Bureaucratic Ninjas’ Slice Red-Tape To Battle Health Disparities
A person’s ZIP code can be as important to her health as her genetic code. One large health system has begun to tackle the social challenges that influence a person’s health by asking questions and giving extra help to people in need.
To Grow Market Share, A Drugmaker Pitches Its Product To Judges
Some drug courts offer participants a full range of evidence-based treatment, including medication-assisted treatment. Others don’t allow addiction medications at all. And some permit just one: Vivitrol.
Rural Californians Want Price Relief From GOP Health Bill, But Unlikely To Get It
In far northern Lassen and Modoc counties, residents say Obamacare premiums are unaffordable. But under the proposed Senate bill, insurance premiums would increase even more.
Opioid Treatment Funds In Senate Bill Would Fall Far Short Of Needs
The $45 billion for opioid treatment in the Senate bill sounds like a lot of money, but an advocate estimates it would provide $1,000 to $2,000 per year for each person in Pennsylvania who might need treatment. Meanwhile, one year of methadone treatment for opioid addiction costs about $4,700 per year,
Health Insurers Try Paying More Upfront To Pay Less Later
Some health plans are beginning to offer free maintenance care for people with chronic health problems, hoping that spending a little more early on will save a lot of money in the long run.
In Texas, People With Mental Illness Find Work Helping Peers
Peer support, well-known in addiction treatment, is gaining ground for people with serious mental illness. Texas and 35 other states are training and paying peer support specialists to help bridge a gap in mental health treatment.
Medicaid Cuts Will Drive Up Cost Of Private Coverage, Montana Insurers Say
Insurance executives in Montana are worried that GOP efforts to repeal and replace the Affordable Care Act could destabilize a market that is working well.
Trump’s Surgeon General Pick Built Name Fighting HIV And Opioids In Indiana
Dr. Jerome Adams is the health commissioner in Indiana, the home state of Vice President Mike Pence.
Do-It-Yourself Detox Can Be ‘Freddy Krueger’ Scary — And Usually Fails
Treatment for opioid addiction can be expensive and difficult to coordinate. That might make some people tempted to think they can overcome the addiction on their own. This rarely works.
Obamacare Inspires Unlikely Political Action In California’s Red Region
In a county where cows outnumber people and most voters supported Donald Trump, a coalition of health clinics is driven to defend the health law.
