In Marketing Effort, Planned Parenthood Uses Tumblr To Tackle ‘Elephant In The Room’
The organization launches a campaign, that includes personal stories of abortion, in an effort to reach a younger audience.
The New York Times:
Planned Parenthood Turns To Tumblr To Reach A Younger Audience
As it undertakes an ad campaign in celebration of its 100th anniversary, Planned Parenthood of New York City is trying to reach a younger generation with a message about sexual and reproductive health. That message does not shy away from what one expert in nonprofit marketing called “the elephant in the room” — abortion. To connect with those who were born after Roe v. Wade, the organization and its advertising agency, Kraftworks, turned to the microblogging social network Tumblr. (White, 7/24)
And in news out of the states —
The Associated Press:
Alaska Parental Notification Abortion Law Struck Down
The Alaska Supreme Court on Friday struck down a state law requiring parental notification for girls under age 18 seeking abortions, agreeing with pro-abortion rights advocates that the mandate approved by voters in 2010 was unconstitutional. Justice Daniel Winfree, writing for the majority, said the court was not deciding whether abortions should be available to minors without restrictions but that the abortion notification law violated Alaska’s constitutional equal protection provisions giving the same rights to all Alaskans. (Bohre, 7/22)
The Associated Press:
State Won't Enforce New Abortion Restrictions, For Now
Louisiana officials have agreed not to enforce several new restrictions on abortion pending a judge's decision on whether to block the laws. The restrictions include a requirement for a 72-hour waiting period for many women, and a ban on a common second-trimester procedure called dilation and evacuation. They were to take effect Aug. 1. Two clinics and three doctors filed a July 1 lawsuit against the new laws. (7/22)
