Last-Minute Push Boosted Latino Enrollment
In the meantime, New York officials say they signed up more than 900,000 people -- with slightly more than half enrolling in Medicaid.
Modern Healthcare: Boots On The Ground Brought Out Last-Minute Latino ACA Signups
A last-minute shift to more community and local outreach along with other grass-roots marketing strategies helped state exchanges and enrollment organizations boost Latino signups just before the March 31 deadline after months of lagging enrollment in Obamacare plans (Landen, 4/7).
The Associated Press: NY State Health Exchange Reports 908,000
The Department of Health says enrollment for individual and family coverage since October includes nearly 422,000 New Yorkers in the 16 commercial and nonprofit insurers in the exchange and nearly 487,000 in government-funded Medicaid (4/8).
