High-Tech’s Business Model Hasn’t Worked for the Cue Covid Test
Cue got attention with a Super Bowl ad for a stylish high-tech covid-testing machine to use at home. But the product is expensive, which has limited the San Diego company’s market.
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Cue got attention with a Super Bowl ad for a stylish high-tech covid-testing machine to use at home. But the product is expensive, which has limited the San Diego company’s market.
Although many device makers at the annual Consumer Electronics Show targeted real health issues, some are looking to solve problems that people didn’t realize needed solving.
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