Health Law Weighs Heavily For Some Democratic Candidates
Obamacare has been a buzzword in ads in many key Senate elections, and, in anticipation of an expected run-off, groups are making media buys in Louisiana, that will, among other things, hit Democratic Sen. Mary Landrieu hard for her support of the health law. Meanwhile, other TV advertisements go beyond the campaign and seek to raise awareness about the law itself and to encourage people to sign up for coverage.
Politico:
Obamacare Brings Democrats Backlash, Not Benefits
Most Americans don’t want to get rid of Obamacare. They just don’t share its fundamental goal of universal coverage anymore. And not only did the political benefits that Democrats thought the 2010 law would eventually bring them not materialize, opposition has only grown, according to an analysis of multiple polls taken between 2010 and last month. (Wheaton, 10/29)
The Associated Press:
Groups Book Louisiana Ads After Election Day
More than $24 million in TV advertising already has aired in the state with a week to go before Election Day, according to the nonpartisan Center for Public Integrity, which is tracking ad spending across the country. National conservative group Crossroads GPS, co-founded by GOP operative Karl Rove, aired a new ad Tuesday, hitting Landrieu for her vote for President Barack Obama’s signature health care law. The 30-second TV commercial said the Democratic incumbent’s vote was a betrayal of Louisiana, a continuing theme of GOP advertising that has framed Landrieu as a rubber stamp for the president. Despite the negative ads, Landrieu continued to embrace the health overhaul... (Deslatte and Elliott, 10/20)
CBS News:
In 2014 Ads, Obamacare Is Part Of A Broader Message
Though many of the major problems were fixed within a few months, calls for Obamacare's repeal haven't disappeared. They are, however, a little more muted than voters may have expected. (Condon, 10/30)
Politico Pro:
Think You’ve Seen A Lot Of ACA Ads On TV? You’re Right
Political ads trashing Obamacare have vastly outnumbered the spots praising it this year. But there have been even more ads trying to get Americans to use the law — nearly 374,000 of them as of mid-October. (Wheaton, 10/30)
