Coalition Commits To Addressing HIV/AIDS In Three U.S. Cities
The Global Business Coalition on HIV/AIDS, Tuberculosis and Malaria announced on Capitol Hill on Wednesday that it will help fight the spread of HIV in Washington D.C., New York City and Oakland, Calif., cities among the 20 areas in the U.S. with the highest rates of HIV and AIDS, the Washington Post reports. The coalition which includes Pfizer, the National Basketball Association, Facebook, Nike, Nokia and others said it will offer financial donations to city health departments, marketing expertise to promote prevention and treatment campaigns and appearances by professional basketball players for events, as part of their effort. John Newsome, a spokesperson for the coalition, said, "I think the ability of our corporate partners to help develop really effective messages, help provide resources to get the message out, contribute talent, air time and media space" is crucial to HIV/AIDS awareness efforts. The coalition plans to expand the effort to other cities in the future (Fears, Washington Post, 6/25).This is part of the Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription.