Morning Briefing
Summaries of health policy coverage from major news organizations
Under Pressure Over Cancer-Baby Powder Link, Johnson & Johnson Targeted Overweight Women, African-Americans To Save Sales
Reuters: Special Report: As Baby Powder Concerns Mounted, J&J Focused Marketing On Minority, Overweight Women
Pressure was mounting on Johnson & Johnson and its signature Baby Powder. In 2006, an arm of the World Health Organization began classifying cosmetic talc such as Baby Powder as “possibly carcinogenic” when women used it as a genital antiperspirant and deodorant, as many had been doing for years. Talc supplier Luzenac America Inc started including that information on its shipments to J&J and other customers. J&J, meanwhile, looked for ways to sell more Baby Powder to two key groups of longtime users: African-American and overweight women. The “right place” to focus, according to a 2006 internal J&J marketing presentation, was “under developed geographical areas with hot weather, and higher AA population,” the “AA” referring to African-Americans. (4/9)
